Jayati Majumdar

Jayati is a Bombay girl who moved to Delhi six years back and is loving it.

With over 18 years of experience in advertising and marketing, she has worked on a plethora of FMCG brands.

She believes in having in-depth understanding of brands, categories and consumer segments.

Developed specialised consumer understanding on 'twentysomething' girls, having worked on brands like Godrej hair colours, Sunsilk, Marico, Lakme Salon, Fair and Lovely, Colgate Visible White to name a few. Brands like Cadbury's allowed her to develop an in-depth understanding of kids, their motivations and the different segments and how they behave differently. Kurkure, Lays, Doritos gave her in-depth understanding on Marketing Foods, working on Reckitt Benkiser (Harpic, Lizol) again gave her the opportunity to deeply understand the woman, her home and hygiene.

She has also been a part of prestigious launches like Platinum Guild India, Gelusil (switching from Rx to OTC) and Colgate Visible White.