Sanjay Tandon

Sanjay grew up reading Sherlock Holmes and Billy Bunter books, and many prehistoric classics amongst many other genres. But clearly, the love for deduction and a hearty laugh have only grown over time. He believes that the power of observation helps immensely in decoding human behavior, which in turn, makes for interesting consumer communication. Beyond advertising that is his first love, the company of the road, music and friends keeps him going.