Satbir grew up in Calcutta, which is where he got his love for fish and football. He gave up pursuing a degree in law halfway through the course to join advertising. In a little over two decades in the industry, he has created many memorable campaigns such as Incredible!ndia and Bajaate Raho. He once cracked a script while cooking and it has since become a ritual. You should meet him in the middle of a campaign development. You could be in for a treat.
Copywriter. Creative director. Content junkie. Avid soccer fan. Japanese writers beyond Murakami. Whisky connoisseur. Slightly paranoid dad. Loves his curd rice. Believes short power naps are meditative and therapeutic.
A science graduate, writer, poet, traveler, mountain lover, visual junkie and bookworm, redeemed by the one profession that generously opens its heart to all the crazies. An LTR kind of person, spent the rst 6 years at FCB Ulka as a creative writer and then the next 13, running her own agency in partnership. By the way this image is for representative purpose only. She is usually spotted witha mop of wild curls.
College of Art, Delhi, (Delhi University) topper. Converted my hobby into my profession. Born and brought up in Lowe Lintas. Teens and early youth in Havas. Created national and international campaigns. Advertised brands from Re.1 bubble gum to multi-country multi-crore five-star hotel chain. Automobiles to fashion. Tech to FMCG. Won awards. Participated in art exhibitions. Promoting AI. Enjoyed it for the past three decades. Not stopping. Ever.
Jayati is a Bombay girl who moved to Delhi and is loving it. She has worked on a plethora of FMCG brands. She believes in having in-depth understanding of brands, categories and consumer segments. Developed specialised consumer understanding on 'twentysomething' girls, having worked on brands like Godrej hair colours, Sunsilk, Marico, Lakme Salon, Fair and Lovely, Colgate Visible White to name a few. Brands like Cadbury's allowed her to develop an in-depth understanding of kids, their motivations and the different segments and how they behave differently. Kurkure, Lays, Doritos gave her in-depth understanding on Marketing Foods, working on Reckitt Benkiser (Harpic, Lizol) again gave her the opportunity to deeply understand the woman, her home and hygiene. She has also been a part of prestigious launches like Platinum Guild India, Gelusil (switching from Rx to OTC) and Colgate Visible White.
A Dilli di kudi through and through, she’s a hustler and a doer. She dons many hats and juggles multiple tasks with ease. An ideal day off involves a chilled beer and stimulating conversations about the next big thing in advertising.
The otherwise quiet Shivani is quite a socialite when out with her girls. She's living her best life full of art, family, dogs. Life couldn't be better.
We find things rooted in Indianisms to get people thinking about your brand.
We call it ThinkIQ.
Think India Quotient
In a world increasingly shaped by creators, inuence is built through credibility, not just reach. Thinkuence helps brands identify the right voices, build authentic collaborations, and execute end-to-end campaigns that spark conversations, drive engagement, and deliver measurable impact.
Diskontent produces everything from photography, TVCs, digital lms and branded content to music videos, microdramas, web series and OTT episodes. Whether you come to us with a finished script or just the spark of an idea, we can take your project from concept and scripting to production, post-production and final delivery.
